What Effect Did Pop Art Have on American Culture
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In the wake of the 2nd Globe State of war a new and innovative art form emerged in the United Kingdom and United states, Popular Art. Widely regarded every bit the goad backside post-modernism, Pop Art sought to take the exclusivity out of fine art as it focused on banal, everyday objects such as the famous Campbell Soup Cans by Andy Warhol.
The true glory days of Popular Art were in the 1960'due south when the subject became widely accustomed by the North American public. Jasper John's depiction of the American flag received acclamation all over the world and Andy Warhol became a glory in his own right thanks to his funky and colourful depictions of household items.
As with almost things, Popular Art was left behind equally the Art globe gave way to newer, fresher interpretations, nevertheless it is making a improvement now. Peradventure to the ire of some of Pop Art's early influencers, the style is at present existence used as a marketing tool rather than an 'ironic parody'. Here nosotros take a expect at some of the companies using Popular Fine art in their marketing strategies.
Wink Bingo
Gambling and bingo companies in the UK haven't always been synonymous with creative marketing ideas. Ray Winstone, a gruff Northern Fox and Chris Kamara take been some of the 'highlights' in recent years, but Wink Bingo are bucking that trend.
WinkBingo.com immediately greets you with a vibrant and highly-seasoned landing page. The playful, colourful comic-book manner design of the site is the complete anathema of the company's competitors.
The current layout features a background of cartoon England fans cheering on the national team, as oppose to the tub-thumping jingoism seen on many online betting sites this month.
Speech communication bubbles help to demarcate the main messages that Flash Bingo wants to relay to customers and a vivid yellowish 'join now' icon almost physically sucks customers in.
Although Andy Warhol may not take approved, Wink Bingo accept certainly used Pop Art to their advantage in gaining an edge on their competitors and winning new business organization.
McDonalds
This article wouldn't be accurate if it didn't include at least 1 example of a time when the marketing guys have got it all wrong. Surprisingly, it was the marketing and pattern team at global powerhouse McDonalds who got this reincarnation of Pop Art so terribly wrong.
Generally, the company is regarded as a market leader in the advertising field, regularly producing engaging, innovative and tricky campaigns. However with the use of Pop Art on French fry packaging, McDonalds highlighted a complete disconnect with their intended demographic.
Not only is the design hideous, but it fails to promote a message and is likely to leave customers confused rather than captivated. Further to that, the prototype actually obscures McDonalds brand and makes the whole affair wait hastily put together. If Pop Art is going to be used in marketing, then information technology needs to be good.
Absolut Vodka
In the current historic period that we alive in the alcoholic beverages industry is condign increasingly saturated. The appearance of craft beer has sparked consumer'southward involvement in quirky, new and independent drinks.
Part of the success of craft drinks has been down to their use of advertizement and marketing. Step into your local off-licence and you'll be certain to stumble across beers, ciders and spirits in bold, attractive packaging.
This has forced traditional brands to upwards their game, no longer can they rely on their brand name. They must adapt to stand out on the shelves and draw customers to them.
That'due south what Absolut Vodka have washed in recent times. Traditionally a bottle of Absolut came in a clear canteen with an understated blue branding on the front end, at present they've changed their design and introduced quirkier bottles to refresh their image.
Amongst one of their recent innovations is the Pop Art inspired design beneath. This bottle immediately gives Absolut the edge in terms of standing out on the shelf. The bold use of colours make the brand name more prominent and provide potentially drinkers with a sense of intrigue. This isn't just a standard canteen of vodka, this is something heady that they MUST try.
Whilst this design is good, Absolut accept not rested on their laurels and have already produced several different canteen designs which is intended to keep customers guessing and increase need.
Where is Pop Art now?
As discussed above, Pop Art has mutated into a marketing tool and today finds itself somewhat distanced from its original roots. Andy Warhol once described the way as only 'painting things he likes', which does not mean increasing make awareness.
Even so, several contemporary artists have incorporated the principles of Popular Fine art in their piece of work. Ane of the most well-known doing that in the U.k. is Banksy, whose graffiti has been termed as 'urban Pop Art'.
Controversial artist Damian Hirst has too channelled Pop Fine art in his previous work, most famously when he produced a hypnotic portrait of pop vocalizer George Michael. Despite the best efforts of Banksy and Damian Hirst, it appears that slowly but surely, Pop Art is being left in the by by artists.
Instead it'south found a new dwelling house in mod advertisement, much to the chagrin of its near ardent advocates. Perhaps when advertizing evolves, Pop Art may feel a renaissance.
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Source: https://webdesigndev.com/the-impact-of-pop-art-in-2018/
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